How to Prepare for Small Business Saturday!

How to Prepare for Small Business Saturday!

Get your business and employees ready for Small Business Saturday.

Ever since 2010, Small Business Saturday has been a day in which consumers are encouraged to start holiday shopping at their local stores and small businesses. Sandwiched between Black Friday and Cyber Monday, Small Business Saturday is an ideal time for everyone to get to know your brick-and-mortar store.

To help get your small business ready for Small Business Saturday, check out these tips!

Create special offers and promote new products.

A great way to bring new customers through your door is to offer customers something a little bit different. Deals and savings can immediately get more people inside your store. For an even bigger impact in the community, band together with other small businesses to offer a discount coupon good at any small business that is part of the group. Partnering with non-competitive businesses in your area can increase your overall exposure.

Get your team ready.

You may be excited about the thought of hundreds of people flooding your store, but your employees may not share your enthusiasm. They may not be used to huge influxes of people, so provide them with a treat or incentive to keep them going throughout the day. Beforehand, make sure they know how to answer any questions about the product or business, too.

Make sure your store is prepared.

Make sure your inventory is organized, shelves are clearly labeled, and that walkways are clear of any tripping hazards. You may have a lot more people in your store than average, so consider making aisles bigger or removing standalone fixtures from the floor. The last thing you want is an accident to happen!

We hope that you have a successful Small Business Saturday! To find the right business insurancecontact the professionals at Kurt Rolf Insurance Agency. Our dedicated team is ready to assist with all your insurance needs in Minnesota, Wisconsin, Florida, South Dakota, and Arizona.